Backup solutions are crucial for small businesses to ensure data protection, business continuity, and the ability to recover from unforeseen events like data loss, cyberattacks, or hardware failures. Here are some important selling points and statistics to emphasize when discussing the importance of backup solutions with small businesses:

1. Protect Against Data Loss
50% of Small Businesses Lose Data Annually: A survey by the National Archives & Records Administration found that 50% of small businesses experience significant data loss annually, often due to human error, hardware failure, or cyber incidents. A backup solution is essential to recover quickly and avoid permanent loss.

71% of Businesses Have Lost Data Due to Hardware Failure: According to a 2021 study by Datto, 71% of businesses report data loss caused by hardware failure. Backups help ensure that critical data can be restored, even if devices or servers fail .

2. Protection Against Cyberattacks (Ransomware)
60% of Ransomware Attacks Could Be Prevented by Backups: A report by the FBI states that 60% of ransomware attacks could be avoided by having secure and regularly tested backups, as they allow businesses to restore their systems without paying the ransom .

93% of Companies Affected by Ransomware Don't Recover Fully: Data from cybersecurity experts reveals that 93% of companies affected by ransomware attacks never fully recover, often because they don't have reliable backup systems in place.

3. Ensure Business Continuity
60% of Small Businesses Close Within Six Months of a Cyberattack: According to a report from the National Cyber Security Alliance, 60% of small businesses close within six months after a cyberattack due to the financial and reputational damage, including lost data . Backup solutions are an essential part of disaster recovery plans, ensuring that businesses can continue operating during and after an incident.

Rapid Recovery Means Less Downtime: Businesses with an effective backup strategy can recover much faster from a data loss event. The faster the recovery, the less the impact on operations, revenue, and customer trust.

What can you afford to lose?